Print - Marketing Materials

Brochures - Rack cards - Mailing Pieces
Hard Copy "Visual Basics"

Ready to rock? It's time to get yourself out there. Create "Face Time" with your clients/buyers/patients–the people who need you. It's your job to convince them that they do. Once you've completed the discovery process, and discovered who and what you are and where you want your business to be, you're ready to present yourself to the buying public. The web works, of course, but you will still need the hard copy visual basics, like business cards, rack cards, brochures and various other print marketing materials.

Where does this go and how does it get there?  Most of it goes in "racks" at chambers and regional locations like hotels, restaurants, doctors, dentists, hosptial and vetrenarian wating rooms, tire stores, grocery stores, and anyplace else that might attract the eye of your potential customer. However, most places won't let you just put your printed pieces in their racks. They have contracts with companies that keep those racks filled. Which means that you need a contract with the company that has official "rack rights."  Stick your stuff in their racks without a contract, and you'll get a nasty call and find your material filling the nearest garbage can. How do you find the right folks to deliver your stuff? There is usually a name on the rack with a number to call. Otherwise, call some of the businesses which already advertise there.

Let's talk about cost. Print costs money. Using the local copy shop is very expensive. Short runs on local sheet-fred presses can give you apoplexy. Online print shops can be cheaper, but shipping costs aren't, and if the job is bad, you're stuck. The bigger the press run, the less the per-piece print cost, but the big runs can still mean big numbers.  Then you get the graphic design bill, and you go, OMG, why did I do this?

How to save money? Find a local team you like and stick with them. Take your designer's advice and stick with them. Avoid online design offers. Bad choice. Use one designer that you like and let them help you with choice of a printer. Have your designer maintain your files. Don't make changes. The designer can send a digital file for reprints, so all you pay is a reprint cost, no further design or upload charges. And, please! Try to avoid rush orders! No matter who you use, the cost is bigger when it's a rush. Market planning is a big part of your business plan, and if you don't remember that, we'll be glad to remind you.

We've been desiging and publishing print marketing materials for more than 20 years. Unequivocally, we know print!

As your Professional Presentation Specialist, I will help you devise a visual marketing plan that will work for you!